What is the average cost per like for Facebook pages when advertising?
I will agree that one should not just blindly go for increasing of page likes. Page likes are just to satisfy your brand ego.
At the same time, I will share what range of average per like we have achieved. For a brand like a cinema based in a city, we have achieved an average page like at INR 0.8. Whereas we have even got an average page like of INR 1.5 to 2 for a brand having national presence.
For brands where we had smaller budgets and the target was niche and the brand was relatively new then we have even spent INR 5 to 6 per like.
So it all depends on:
Brand value in the eyes of the TG
Content of the campaign — Message, language everything matters
Graphics of the campaign
Audience filters used. Too narrow a filter may cause a higher average price per like
How the brand is visible outside social media?