How to do Search Engine Optimization (SEO) for a Real Estate Website? | Digital Marketing
Here we are going to talk about the Search Engine Optimization of a Real Estate Website - https://karmagroup.co.in/
ABOUT KARMA REALTORS
A real estate investment firm dealing in Residential & Commercial Properties - Flat, Row House, Weekend Homes, Villas, Offices, Shops, Showrooms, Land, Building, Apartment, & Club Membership. They are based out of the most premium area of Surat - VESU.
The first step is to find out the current SEO score:
Current SEO Score
On testing the SEO score for Karma Group using the above tool, the following important tasks need to be taken care of:
Use 301 redirects to drive traffic to URLs with the same domain and subdomain (www and non-www subdomain).
Fix errors regarding the language markup of your web page.
Only use 1 H1 Heading in your text.
Improve the page response time.
Try to reduce the number of used CSS files.
Try to reduce the number of used JavaScript files.
The H1 heading should fit better to the page content. (Words from the heading are rarely used in the text)
Use good alternative descriptions (alt attributes) for your images.
We will be progressively covering these points in the next points as mentioned in this blog.
Keywords
The initial approach is to target direct searches of real estate requirements. Progressively, we will also target the searches for investments like mutual funds or equity.
As we are targeting only Surat city, the average monthly search count will be relatively lower than that for a case where we target pan India.
When we key in our requirement on Google. it will suggest some keywords. Usually, people tend to choose from the suggestions as it is quicker and gives more relevant responses.
We will study the keyword:
3 bhk flat in vesu surat
As you can see in the screenshot, the Search Engine Results Page (SERP) is shown:
This screenshot will help is defining the Title Tags and Meta Descriptions as well which we will be covering next.
The most prominent keywords which we need to cover in the case of Karma Group are:
houses
homes
magicbricks
99acres
real estate
houses for rent near me
flats for rent near me
housing
homes for rent
new home
flats to rent near me
real estate investment
On-Page SEO | Content
Title Tag on Website
Recommended Title Tag for the home page of Karma Group will be:
Real Estate Property Site, Buy Sell Rent Properties in Vesu Surat
We have to restrict the Title Tag to 65 characters (200 to 569 pixels).
The title tags for other pages will be updated in the SEO action sheet.
Meta Description on Website
We need to cover relevant text in the Meta Description of each page. To begin with, we are putting a generic Meta Description as below:
Buy Sell Rent Homes Houses Offices in Surat | Get better deals than MagicBricks, 99acres, Housing, Homeonline | Properties for Sale, Rent or Lease | Real Estate
HTML Headings
The heading should be relevant to the page and the following content should have the right method of mentioning the same.
Headings will play a crucial role when the Search Engine is trying to identify the crux of the content on your website's pages. Cover the most important keywords in the headings with the <H1> tag. Also, avoid duplicating the title tag content in the header tag.
Keep at maximum 1 <H1> tag on each of your web pages. Use HTML5 to include more than one per page.
You can use multiple <H2> to <H6> tags. Try to incorporate important Keywords in the <H2> to <H6> tags.
Content Analysis and Development
Alt Attribute
In-Page Links
Language
Language detected in text: en
Server location: Hong Kong
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Web Feeds
Indexing
URL Resolve
Robots.txt
XML Sitemap
Sitemaps Validity
URL Parameters
Hreflang tags
Broken Links
Avoid Underscores in the URL
Discovered Pages
Mobile
Mobile Friendliness
Mobile Rendering
Tap Targets
No Plugins
Font Size Legibility
Mobile Viewport
Mobile Frameworks
AMP
Structured Data
Schema.org
Open Graph Protocol
Twitter Card
Microformats
Security
Email Privacy
Domain-based Message Authentication, Reporting, and Conformance (DMARC)
SSL Secure
Avoid Mixed Content of HTTPS and HTTP
Performance
Asset Minification
Asset Compression
Asset Cacheability
Technologies
Server Uptime
Server IP
Technologies
Analytics
Doctype
Encoding
Branding
URL
Favicon
Custom 404 Page
Domain Registration
Domain Availability
Typo Availability
Off-Page
Backlinks Score
Backlinks Counter
Referring Domains
Quality
Traffic Estimations
Traffic Rank
Mobile visits
Google Analytics
Local Directories
Social Media Engagement
Social Media Pages
A detailed explanation of each of the pointer will be shared progressively. Stay tuned to follow the journey of SEO of Karma Group.
Courtesy:
21 views0 comments