Updated: Dec 15, 2020
In the world of Online Marketing, SEO is one of the most crucial methodologies for spreading the word about your Digital Dukaan.
Let us take the example of one of our clients - Utkarsh Agrochem.
Utkarsh Agrochem is into the products connected with Agriculture and Horticulture. Led by a Chemical Engineer and a Management graduate - Mr. Sameer Allawadi, Utkarsh Agrochem focuses on the profitability of farmers.
We follow the below steps for Search Engine Optimization:
The first task is to find out relevant keywords for the brand. We use Google Keyword Planner.
As Utkarsh Agrochem is working on its Website, presence on Amazon, and social media for a long time, Google Keyword Planner is able to recommend some ideas for their kind of business. We need to cross-check the same with the client before we directly start using them.
It is important to have a crosscheck on Google's search results as well. It will help us to verify the right keywords as well as to know the competitors working on those keywords.
As we studied this keyword "bio fertilizer", it is a very generic keyword and has a lot many results that may not be for a sales transaction for a company like Utkarsh Agrochem. As biofertilizer is a very generic terminology, it is observed that it is more often used for academic and educational purposes as compared to its use for SEO of a brand like Utkarsh Agrochem.
So it is important to understand the relevance of the keyword before we start working on it.
We searched for the keyword: phosphorus solubilizing bacteria
If you will observe the results of this keyword search as on date i.e. 29 Sep 2020 when this blog is being written, we find very few companies targetting it. It does not necessarily imply that it is not in demand nor it means that there are only a few companies dealing in it.
If you go further in the search results, the Amazon listing done by one of the companies from Kerala dealing in this product is shown.
If you click on the same, then you can find Utkarsh Agrochem is also suggested in Amazon for that product. This suggestion depends on various factors like the location of the searcher, the performance of the brand on Amazon, and so on.