Yes, you read it right. I am going to share with you some amazing hacks of "Do it Yourself" (DIY) Digital Marketing.
The global pandemic brought a lot of challenges in the world. Businesses around the globe saw some drastic changes.
The methods of communication saw a revolution. Everyone in business realized that you cannot miss Online Marketing from your marketing and business communication.
We are a professional digital marketing agency. "We love everything digital."
But at times, we are not able to serve all the inquiries due to various reasons. For them, I am going to share some easy steps to ensure a basic setup of your own Digital Dukaan.
Words are the most important part of any communication be it verbal or written. In the world of online marketing, it is very important to know the most keyed words about your business known as keywords.
Do not worry, Google has made it very easy for finding out the keywords. Signup on Google Ads and use the Keyword Planner.
You may be tempted to use the Google Ads platform for promotion but please wait before jumping in too soon.
The second step after stepping into the world of internet marketing is to have a Website. One may argue that how can we have our own website by ourselves without hiring a professional agency. Yes, developing a website by yourself can be time-consuming and may not turn out to be as aesthetic as you would expect it to be.
But still, you can use the following tools to have your own website in the DIY way:
Google My Business (The simplest method)
Simply sign up on Google My Business Fill out the form which will ask for your business details like logo, some photos, videos, contact details like mobile number, email id, address and so on. Refer our blog on Corporate Identity Creation for more details on the same. Google My Business will create a website for you but not with your own domain. If you want to sync it with your own domain name then it will need some technical expertise. But you can surely do it later on once you move further in building up your Digital Dukaan.
Simply sign up on Google Sites Google Sites will have more features than the above option but it is also a relatively easier method to develop your own website.
Corporate Identity Creation
We have a detailed blog on this topic. Please refer to it before reading further.
As you might have read the process of having standardized contact details and information on each of the social media platforms is known as Corporate Identity Creation.
Photos & Videos
Do not worry, you do not need all these expensive setups if you want to have a basic level of photography for your products or amenities. You can use your mobile phone camera in order to capture some good pictures which can be used, to begin with.
But if you do an analogy of Digital Marketing being a car, then Photos and Videos are its fuel. So if you want to drive long & drive fast then you need high-quality fuel for the same.
Hire a professional photographer/videographer for photography.
Alternatively, you can buy some photographs as per your business category which can be directly used or with some minor editing.
Also, you can use Mockups available for various categories of products.
A mockup is a photoshop or illustrator file designed by
Graphic Design is one of the toughest tasks when it comes to social media marketing. It requires artistic skills to design aesthetically beautiful communication. But you can use Freepik or a similar platform to get ready designs, photos, and mockups. You can even get photos with models in it. But you must have a premium license in order to use copyright images.
"Strictly, do not ever use images directly available on Google Search Engine Result Pages or any other online platform without appropriate licensing & copyrights."
There are a lot of options in this line. You can hire freelancers for graphic design and content writing purposes.
If you want to do some graphic designing yourselves, then you can use some super-advanced tools of Adobe or Corel Draw. Some features are available for free but the most advanced features are chargeable.
Social Media Optimization
Consistency is very important when it comes to social media management. Plan a calendar using Trello or Microsoft Excel. You can find various templates for the same on Trello templates.
You can use Grammarly for ensuring the right grammar in your textual content.
If you want to type in Hindi/Gujarati or any other vernacular language then you can use India Typing or similar other platforms.
Use relevant #tags in the captions of your posts.
You can post about your products, services, amenities, offers. USPs, testimonials, education & awareness, the problem which you or your business is solving, and so on. You can engage with your audience by engaging quizzes and contests with giveaways in order to generate some good followers.
You can use Creator Studio of Facebook for simultaneous scheduling of posts on Facebook and Instagram. Hootsuite is one of the most famous tools for scheduling on multiple platforms in one go.
Creating a schedule of posts in advance is a great savior of time. You do not have to post on a day to day basis. It will never be disciplined. So first prepare a calendar and then use Scheduler to post.
Social Media is ever-evolving and some of the most recent updates in it are the features of Story & Short Videos.
Story/Status is a very unique and engaging feature. It stays only for 24 hours. You can upload images, gifs, or short videos. It is a way of showing your social network and followers about your daily updates. Most of the social media has introduced Story now. You can upload the same on Facebook, Instagram. LinkedIn, Youtube, and as Status on WhatsApp. Read how you can effectively use Business WhatsApp in your Digital Dukaan in this blog of ours, click on Business WhatsApp.
TikTok got a lot of daily active users from across the world because of its unique feature of only short videos coming continuously on the feed. But with the banning of the same from various countries, Facebook and Instagram introduced Short Videos and Reels respectively. Even Youtube introduced Youtube Short Videos. You can shoot short videos of your product being packed or delivery being done and add some nice music available and post this with relevant captions and #tags.
Blog on LinkedIn
A blog is a strong element when it comes to Search Engine Optimisation and a detailed explanation of your products or services. It can also serve as an engagement tool. A lot of content publishing websites use blogs to attract the audience to whom they can show ads. This part of getting advertisements on your websites is a relatively advanced form of digital marketing and requires professional skills.
LinkedIn has an excellent interface for writing blogs. You can use Wix / WordPress as well for having blogs on your own website.
Before you start writing blogs, keep the keywords ready. Do not be too technical and try to be engaging with some good pictures, graphs, and data in your blog.
A sample of blog on LinkedIn is here. The blog which you are reading now is written using the Wix platform.
Guest blog on Quora
Quora is famous for finding answers to curious questions. Often you wonder how can we do something and you write the question on Google. You will see a lot of results having answers on Quora. There are so many people in the world who have already asked the same question on the world wide web which you want to ask now. Quora is the place for the answers to such questions.
It is very useful to write and comment on Quora to generate a positive impact on your efforts in the lines of Search Engine Optimisation.
All our businesses run on the nutrition of leads. If we can get good quality hot leads then we can generate a lot of business.
The world of internet marketing has an amazing ability to generate leads using social media and search engine. A detailed explanation of lead generation will be shared in a separate blog about the same.
You can even use LinkedIn to generate leads.
Both of them are self-explanatory. This part requires professional expertise for the best results.
Check out this blog of ours to see the 13 different formats of placements in Facebook ads.
Lead Qualification & Sales Automation - CRM
A CRM tool is very important when it comes to Lead Qualification and Sales Automation. When a lead is generated from social media or search engine or any other source, it is automatically punched in the CRM. The Sales Automation feature of the CRM will ensure that the prospect is sent an SMS and email introducing them to the company. The sales representative of the company will also receive an intimation to immediately attend the lead.
Turn-around-time is very crucial in order to convert sales. In a general scenario, if a lead is not attended within the same day there is a strong chance of it being lost or converted to cold status.
We are using MeraCRM for our requirements. You can also use the same or similar tools available online like Zoho etc.
We will discuss at length about CRM and Sales Automation in our upcoming blogs. Follow our website for more updates.
Vlog on Youtube
Often people like to understand a subject by seeing a video. A picture is worth a thousand words, but a video is worth a thousand pictures. So it is a great idea to make video blogs often known as Vlogs. This will require some good time in making the content, video editing, and then uploading. While uploading the video on Youtube, please ensure to use the right keywords in the title and description.
There are a lot of examples available on Youtube for this. The most successful and inspiring one is of Mr Vivek Bindra.
Google Display Ads
Complete explanation about this topic can be found at this blog of ours on Google Display Network.
This is a relatively complex part of digital marketing and will require a lot of time, effort, and professional skills in order to get the best results.
Search Engine Optimization
SEO is a long term process where you establish the impression of your Digital Dukaan on the World Wide Web such that the Search Engine recommends your website in the topmost parts of the results (called Search Engine Page Results - SERPs).
A detailed explanation of SEO is available on this blog of ours. Click on SEO.
We will have to discuss the Facebook Insights and Google Analytics for further progress in the "Do It Yourself" Digital Marketing. Come back for more details and information. I will be sharing blogs on different topics as mentioned above. Meanwhile, read our other blogs at this link.