Advertise on Google Display Networks | Youtube | News Websites Like Times of India | Gaana, JioSaavn
Updated: Nov 5, 2020
Yes, we will surround you wherever you go. If you want your brand to reach to its potential customers wherever they are then you are at the right place. Often, you might have noticed ads of brands reaching out to you via different media. We can do it right for your brand. Read further to know more about the most unexplored Digital Marketing tool i.e.
Google Display Ads | Digital Marketing
Advertise on Google, YouTube, Gmail, Maps, and other Google Apps, Display Networks associated with Google, like News websites, Music Websites, and similar.
As a digital marketing consultant, it is very important to provide the complete platter of digital marketing services to our clients. Advertising on Google Display Networks (GDN) has always excited us a lot. We have recently launched a campaign for Bharat Petroleum's Utsavo No Ullas 2020 on GDN. We will be talking about it in detail in the later part of this blog.
First, let us talk about Google Display Ads.
You might be surfing Google almost on a daily basis. You land upon any of the Google products like Youtube, Maps, Calendar, Gmail, and so on almost every day.
Apart from Google products, you may also be surfing the World Wide Web for knowledge, information, or entertainment. For an instance, you may have surfed a news website like that of Times of India (ToI) or NDTV, or surfed music sites like Gaana or JioSaavn.
Have a look at the below screenshot of the Times of India's website's home page.
We have linked the websites above in this blog if you want to have a look at their current web-page with live ads for better understanding.
As you can see, Philips has done the campaign of their trimmer. You may find some different ad if you will load the ToI website today.
Let us see various platforms, sizes, and formats of the Google Display Ads.
Ads on News / Content Publishers like ToI or NDTV
Ads on Music Sites like Gaana or JioSaavn
You just saw a lot of ads in the above screenshots often called Google Banner Ads. Various top brands and top marketing agencies have adopted this medium to promote their brands.
Youtube Display Ads
There is a lot to write and talk about for Youtube Advertising which we will cover in our upcoming blogs. As of now, you can see how Godaddy has advertised via video at the start of any content we play on Youtube.
Mobile Views of Display Ads
As you have just seen various spaces being so well utilized by various top brands on Google Display Networks, you can also promote your brand with our expertise in online marketing.
If you are looking for sales via an online marketing business, then you can not skip Google Digital Marketing.
Using GIFs in Display Ads
Check out this smart display campaign done by Godrej Kala HIT.
It is the GIF format. It is a good idea to use GIFs to attract eyeballs.
Some brands even use Video Ad formats. URLs of your Youtube videos can be used. Sizes and formats will be covered in upcoming blogs.
How Google shows you ads?
Google has interesting ways of showing you ads. The right internet marketing strategy would be to know this before releasing your campaigns.
Google never sells your personal information to anyone. You might have been often bugged while filling up the Sign-up form on any Google's product or any other social media or website. This data is used to show you relevant ads based on your activity online.
Only a few top digital marketing companies have focused on the power of Google Display Ads. Digital Dukaan by Magnadism is a strong believer in using the power of Google's Display Network.
If you will interact with any digital marketing expert, he or she will definitely include the Google display network in your digital marketing strategy.